Work

Sample readouts.

Three fictional companies, built so you can see the grain of a diagnostic. Every figure is a baseline or a one-quarter target. None of them is a client result.

B2B software

Northline Cloud

Fictional company. Illustrates the readout, not a result we are claiming.

What the baseline shows

The domain has authority and a blog that ranks for definitions. The product pages are thin, several URLs compete for the same commercial query, and generative answers quote a rival’s comparison page.

What the quarter would ship

Collapse nine competing URLs into one canonical page per commercial query.
Rewrite the category page so the first passage answers “what it is” and “who it is for.”
Publish the implementation-time dataset the sales team already uses, with a date and a method.
Log the 36-query commercial set weekly across search, overviews, and two generative engines.

Sample queries for Northline Cloud
Query	SEO	AEO	GEO
warehouse management system	Rank 6, glossary	Absent	Rival cited
wms implementation timeline	Unranked	Absent	Absent
wms vs erp	Rank 11	Rival snippet	Rival cited
what is a wms	Rank 3	Own snippet	Mentioned

Multi-location care

Harbor & Pine Clinics

Fictional company. Illustrates the readout, not a result we are claiming.

What the baseline shows

The group has 28 clinics. The location template is a map embed and a paragraph. Hours live in a PDF. Generative answers mix two cities because the entity names are inconsistent.

What the quarter would ship

One location template: service lines, hours, clinicians, and insurance, in HTML.
A single name for the group and a single name pattern for each clinic.
Remove retired services from indexable pages and from the profiles that still list them.
A 40-query local set scored for the correct city, not just for the brand.

Sample queries for Harbor & Pine Clinics
Query	SEO	AEO	GEO
pediatric clinic [city]	Rank 4, wrong page	Wrong hours	Wrong city
harbor pine urgent care	Rank 1	Own panel	Cited
do you take [insurer]	PDF only	Absent	Outdated
clinic hours [neighborhood]	Unranked	Absent	Absent

Industrial manufacturer

Kelso Motion

Fictional company. Illustrates the readout, not a result we are claiming.

What the baseline shows

Specifications live in PDFs. The HTML pages are marketing. Two standards bodies describe the product category more clearly than the company that makes it. Buyers ask generative engines for torque curves and get a distributor.

What the quarter would ship

Spec tables in HTML, with the PDF as a download, not the only source.
A public method note for the torque curves engineering already stands behind.
Canonical product URLs distributors can point at, with a consistent product name.
A citation watch on 24 spec and comparison queries.

Sample queries for Kelso Motion
Query	SEO	AEO	GEO
[series] torque curve	PDF unindexed	Absent	Distributor cited
servo motor sizing	Rank 18	Publisher snippet	Publisher cited
kelso motion [part number]	Rank 1	Own snippet	Cited
[series] vs [rival series]	Unranked	Absent	Rival cited

Your domain, same grain.

The diagnostic replaces the fictional company with yours: the real universe, the real absences, and a plan scoped to them.

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