Share of search
Your URLs against the agreed universe, not against a vanity list.
Search engine optimization
Rankings that point at the right page.
SEO is the retrieval layer. We make the right URL crawled, canonical, internally supported, and worth landing on. A ranking that arrives on the wrong template is a finding, not a win.
What is search engine optimization?
Search engine optimization (SEO) is the work of making the right page crawlable, indexable, and canonical, so it ranks for the queries a buyer actually uses. It is the retrieval layer: a page that cannot be found cannot be extracted into an answer or cited by a generative engine.
The work
What the engagement actually changes.
The work starts from the query universe, not from a tracker. We separate pages that should rank, pages that should support them, and pages that should leave the index. Technical repairs are sequenced by the queries they unblock.
Right-page rate
How often the ranking URL is the one a buyer should reach.
Index conflicts
Competing URLs, soft duplicates, and orphans that dilute the canonical.
Non-brand demand
Clicks and queries that are not your name.
Delivered in the quarter.
- Crawl, index, and canonical review
- Information architecture and internal links
- Template priorities tied to page type
- Content briefs tied to the query universe
- Authority gaps, pursued without rented links
- A ranked backlog a team can ship
Boundary
Outside the engagement
- Guaranteed positions
- Paid or exchanged links
- Pages published only to occupy a keyword
- A report that stops at a rank tracker
One system
How this meets the other two.
A URL that ranks and says nothing extractable will lose the overview to a weaker domain. SEO makes retrieval possible. AEO and GEO decide whether the retrieved page is quoted. We do not run those as separate strategies on separate lists.
Related reading
Bring us the domain.
We will tell you where you are absent, which page is in the way, and what has to be true before a citation is possible.