Presence
Snippet, People Also Ask, and AI Overview coverage on the universe.
Answer engine optimization
Win the passage an answer engine extracts.
Answer engines select a passage, not a brand. Featured snippets, People Also Ask, and AI Overviews lift text that answers a question in the HTML, with evidence a machine can check.
What is answer engine optimization?
Answer engine optimization (AEO) is the work of writing passages that answer engines, such as featured snippets, People Also Ask, and Google AI Overviews, can lift directly and accurately. The unit of win is the extracted passage, not the brand: it has to answer the question in the HTML, with evidence a machine can check.
The work
What the engagement actually changes.
We write the question inventory from the same universe as SEO. Each priority question gets a passage pattern: definition, procedure, comparison, or choice. The passage states the condition, the number, or the distinction, and points at a source on the page. Schema is added when it repeats that visible content.
Accuracy
Whether the lifted claim matches the current offer.
Canonical citation
Whether the URL in the overview is the page you intend.
Lost answers
Each miss tagged: no passage, wrong page, stale fact, or rival evidence.
Delivered in the quarter.
- Question inventory mapped from the query universe
- Passage patterns for definition, procedure, comparison, and choice
- Evidence next to the claim: numbers, dates, conditions, sources
- Structured data that matches what a person can read
- Review of whether the extracted answer is accurate
- Fixes when an overview cites a rival or a stale URL
Boundary
Outside the engagement
- Schema for content the page does not show
- FAQ blocks pasted onto every URL
- Pages written for a crawler that a person would not read
One system
How this meets the other two.
Extraction fails when the page is not indexed, and it fails again when the page has no claim worth lifting. AEO sits on SEO and feeds GEO: a passage that answer engines trust is usually a passage generative engines can cite.
Related reading
Bring us the domain.
We will tell you where you are absent, which page is in the way, and what has to be true before a citation is possible.