Mention rate
The brand appears in the answer.
Generative engine optimization
Become the source a generated answer cites.
Generative engines compose an answer and attach sources. GEO is the work of becoming one of those sources: specific claims, fetchable pages, and corroboration. A mention in a sentence is not a citation. A citation is not always a link.
What is generative engine optimization?
Generative engine optimization (GEO) is the work of becoming a source that generative engines, such as ChatGPT, Perplexity, Gemini, Claude, and Copilot, cite when they compose an answer. It rests on specific claims, pages crawlers are allowed to fetch, and independent corroboration. A mention is not a citation, and a citation is not always a link.
The work
What the engagement actually changes.
We baseline the engines your buyers open. The panel is fixed, the queries are the universe, and the log keeps the answer, the sources, and the date. Engineering follows the log: original evidence, clearer entities, crawler access chosen on purpose, and third parties that can confirm a claim without copying it.
Citation rate
The brand is attached as a source.
Link rate
The citation includes a working URL.
Share of answer
Queries where you are the cited source, divided by the universe.
Delivered in the quarter.
- Citation baseline across the engines your buyers use
- Claim inventory: what you want quoted, and what you do not
- Original evidence with a method and a date
- Crawler policy written as a decision
- A corroboration plan for claims that need an independent source
- llms.txt as a map of canonical pages, not as a ranking trick
Boundary
Outside the engagement
- Invented statistics
- Prompt-bait pages
- Blocking retrieval crawlers by accident
- Celebrating a mention as if it were a link
One system
How this meets the other two.
GEO without an indexable site is a briefing about a door that is shut. GEO without a point of view is a request to be quoted for advice the model already has. The practice earns citations by being the source of something specific, on a URL a crawler can read.
Related reading
Bring us the domain.
We will tell you where you are absent, which page is in the way, and what has to be true before a citation is possible.